A new book from Ken Chester
Build a Real Business in Two Hours a Week.
You don't need to quit your job. You don't need eighty-hour weeks. You don't need the perfect idea. You need a system — and two hours.
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You've Had This Idea for Years.
You know the one. The business, the product, the service — the thing you keep coming back to in the shower, on the commute, at 2 a.m.
You've read the books. Bought the courses. Followed the gurus. Bookmarked the "10 Steps." And somehow, the idea is still in your head — not in the world.
It's not because you're lazy. It's because every system you've been sold assumes you have time you don't have, money you don't have, and certainty you don't have.
You're already at capacity. Your calendar is full. Your responsibilities are real. Your energy is rationed.
So nothing happens. And another year goes by.
Two Focused Hours. Every Week. That's the Whole System.
“Two focused hours, applied consistently, beat eighty hours applied sporadically — every time.”
Two hours a week is more than 100 hours a year. One hundred hours, applied with focus and a simple system, is more than most would-be entrepreneurs ever invest in their idea over its entire lifetime.
This book gives you that system — chapter by chapter, assignment by assignment — until you have a real offer, a clear message, and your first five paying customers.
Not a dream. A foundation. Built two hours at a time.
This Book Was Written for People Who…
Have a business idea they've been "going to start" for more than a year
Are already working full-time, raising a family, or both
Are tired of "side hustle" pitches that assume infinite free time
Want a step-by-step path, not vague inspiration
Are ready to stop reading about entrepreneurship and start doing it
If you've ever said "I would, but I don't have time" — this was written for you.
You Can Do It!
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Two Hours a Week!
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You Can Do It! 〰️ Two Hours a Week! 〰️
A Step-by-Step Build. No Skipped Pieces.
The book is organized around six pillars — the same six on the cover. Each one builds on the last.
Pillar 1: FOUNDATION — Think Like a Two-Hour Entrepreneur
Reset how you think about time, risk, and excuses. Name the "but" that's been keeping you stuck. Make a written commitment to two protected hours every week.
Pillar 2: SYSTEMS — Find Your Hours and Arm Yourself
Find where two hours a week actually live in your calendar (they're in there). Learn the time-management approach that helps protect them from being eaten. Assemble a minimum technology toolkit — including how to use AI without getting lost in it.
Pillar 3: BRANDING — Validate, Clarify & Build Your Offer
Work from a scattered list of ideas to one workable concept. Run a two-hour validation sprint with real people. Build a Minimum Viable Offer with a real price attached.
Pillar 4: PLAN — Craft a Message That Gets Results
Translate your customers' own words into a one-sentence offer any non-expert can repeat. If your ideal customer can't repeat what you do after one sentence, you don't have a message — you have noise.
Pillar 5: LAUNCH — Your People, Your Market
Identify your actual market (not the market you wish you had). Reach your first prospects through channels you already have. Build a simple sales funnel that runs inside two-hour blocks.
Pillar 6: CUSTOMERS — Capturing Lightning in a Bottle
Get your first five paying customers. Then reconstruct exactly what worked, turn it into a one-page checklist, and run that sequence again. Because systems are just documented patterns that worked.
By the Time You Finish, You Will Have:
Taken your first real step past the mental obstacles between you and your idea
Protected two hours every week that belong to your future business
Identified and chosen one concrete, testable business idea
Validated that idea through real conversations with real people
Built a Minimum Viable Offer — the simplest, clearest version of what you're selling, with a real price
Drafted a one-sentence message any potential customer would understand
Reached your first potential customers through channels you already have
Built a simple, repeatable system for finding, contacting, and converting prospects
Earned your first five paying customers
This is not a dream. It’s a business foundation.
Ken Chester Built Two National Companies in the Time Most People Said They Didn't Have.
Ken Chester is a serial entrepreneur, media executive, and business advisor with more than 35 years of building companies from scratch — most of them while holding down a full-time job, raising a family, and doing it all in the time that was left over.
He founded The AutoBuyer Plus Corporation in 1989, while working as an accounting supervisor and commuting over 100 miles a day. That company led to Motor News Media Corporation in 1997, a nationally syndicated automotive news service that grew to reach approximately 200 million readers a week — built entirely while he was still working a full-time job 130 miles from home.
After the 2008 recession, Ken rebuilt. He landed his first live radio broadcast on Iowa's biggest talk station in 2015, launched nationally in 2017, and in 2018 founded what is now TechMobility Productions Inc — a syndicated radio and podcast network reaching more than 12 million listeners across 50 markets.
For 35 years, he has counseled entrepreneurs on how to move forward despite limited time, limited money, and limited connections.
This book is the distillation of that work.
Keep the Momentum Going!
The book gives you the system. The Two-Hour Entrepreneur Accountability System keeps you running it.
It's a Notion template — built to mirror the six pillars of the book — that turns every chapter assignment into a tracked, time-stamped, visible commitment. You'll see your two-hour blocks land on a calendar, your validation conversations stack up, your offer take shape, and your first five customers move from "prospect" to "paid."
The book teaches you what to do. The template makes sure you keep doing it.
“Reading without doing is just an entertaining way to stay stuck.”
Three Ways to Start
The Book
Two-Hour Entrepreneur (ePub): The complete step-by-step system. Every chapter, every assignment, everything you need to build a real business two hours at a time.
The Complete System
Book + Accountability Template: Both, together — at the best price. The complete two-hour build. This is what most readers choose.
The Accountability Template
The Accountability Template: Run the system in your own Notion workspace — calendar blocks, assignment trackers, customer pipeline, all six pillars.
Frequently Asked Questions
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Frequently Asked Questions *
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The book itself is a short, focused read. The system inside it takes as long as your life allows. Some readers will complete every assignment in two months. Others will take a year. What matters is not speed — it is consistency.
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No. If you can use Google Docs, you can use this. The template includes setup instructions. Notion's free plan is more than enough to run it.
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ePub — readable on Kindle, iPad, iPhone, Android, Kobo, and every major e-reader. You'll receive an instant download link by email after purchase. We will offer both paperback and hardcover versions of the book at a later time, so stay tuned!
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Read the Preface, then skip to whichever pillar matches where you're stuck — Validation, Offer, Message, Market, or Customers. This is the only time it makes sense to skip ahead.
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Because these are digital products that can be downloaded immediately, all sales are final. Read the table of contents and sample carefully before buying.